Which feature identifies users in Sitecore for delivering tailored content?

The feature that identifies users in Sitecore for delivering tailored content is user profiles. User profiles in Sitecore allow you to gather specific data about each user, such as their preferences, behaviors, and interactions with content. This information is crucial for personalizing the user experience, enabling marketers and developers to serve content that resonates with individual users based on their past behavior and interests.

By leveraging user profiles, Sitecore can implement strategies that go beyond generic content delivery, allowing for a tailored experience that increases engagement and conversion rates. For example, if a user frequently engages with certain types of content, Sitecore can prioritize similar content in their future visits, enhancing relevance and satisfaction.

Other features, while beneficial in their own right, do not specifically focus on identifying users for the purpose of content personalization. Style guides primarily aid in maintaining consistency in design and branding, page analytics provide insights into performance and user behavior but do not personalize content, and custom templates facilitate the creation of content types without directly relating to user identification.